Coming soon: ROOKI BEAUTY

Skincare so easy, even a rookie could use it! Rooki Beauty is a clean beauty brand founded in Singapore that transforms your favourite superfoods into antioxidant, vitamin and phytonutrient rich skincare products.

The brand uses specially formulated superfoods and active ingredients specially sourced from Japan so that the skin can enjoy multiple benefits and maximum efficacy. All the products are formulated without unnecessary additives and artificial fragrances. Rooki Beauty will be joining FY’s line of products in Q4 2021.

Bestseller: Honey Matcha Cleansing Drops


Honey Matcha Cleansing Drops is a gel cleanser with a twist - it’s mild, yet foamy. This pH-balanced cleanser gently sweeps away dirt and dead skin cells without stripping skin of its natural oils.

With a new and improved amino acid based cleansing system, it is suitable for even the most delicate skin. Light and lime scented, Honey Matcha Cleansing Drops brightens skin over time, leaving you with a naturally glowing visage.


• Honey

A natural food made by bees from the nectar of flowers, known for its antibacterial and anti-inflammatory properties.

• Matcha Powder

Rich in fibre, chlorophyll and antioxidants called polyphenols that can help soothe the appearance of redness and reduce blemishes.

• Chia Seeds

The richest known plant source of Alpha Linolenic Acid (ALA) on the planet, an essential fatty acid that cannot be produced by the human body.

Bestseller: Circadian Fixer Hydro Drops

Designed for the modern night owl, this quick fixing serum is a dream come true for anyone who just can't get enough of beauty sleep. Made with Chardonnay Grapes from an award-winning vineyard, this soothing elixir is infused with Deep Sea Energy™, a concentrated harvest of 8 marine algae plants including Wakame and Kombu that help keep your skin beautifully hydrated and supple.


• Deep Sea Energy™

An oceanic elixir formed by nature's miracle marines, this living broth is packed with 8 varieties of algae to boost hydration levels in your skin, almost from the first application.

• Chardonnay Grapes

Harvested from the grapevines of an award-winning vineyard, this highly prized fruit increases skin barrier function and moisture levels in the day and accelerates ceramide transportation and recovery at night.

• Eight Miracle Herbs

An exotic blend of 8 calming Asian herbs, including Arnica, Centella, Chinese Skullcap, Japanese Knotweed, Licorice Root, Green Tea, Rosemary and Chamomile.

Bestseller: Green Pulp Paste Masque


Supercharge your skin with a youth-preserving masque made with our signature Green Pulp Paste™, an unprecedented blend of 5 key plant complexes steeped in beneficial free radical fighting antioxidants and phytonutrients like Lycopene, Beta-Carotenes, Polyphenols and Vitamin E.


• Carrots

Carrots contain a high concentration of beta-carotenes, which are powerful antioxidants that protect the skin from free radical damage.

• Tomatoes

Tomatoes are one of the richest sources of lycopene, a powerful antioxidant that can reduce the harmful effects of UV exposure.

• Matcha

Rich in fiber, chlorophyll and antioxidants called polyphenols that can help soothe the appearance of redness and reduce blemishes.

• Kale

Considered one of the most nutrient-dense superfoods on the planet, Kale is rich in antioxidants, vitamins A, K and C.

• Soybeans

Rich in linoleic acid, an essential fatty acid that supports the formation of ceramides and reduces visible signs of aging.